We love animals, just as any bona fide pet food company should.
But we’re not fans of how the foundation of any good pet food — animal proteins — are sourced and made.
The fact that...
One animal needs to be harmed to feed another.
Antibiotics and pharmaceuticals are routinely given to most farm animals raised for meat.
The risk of food-borne illness from conventional meat processing is ever-present.
The production of animal protein is incredibly intensive, straining land, water and energy resources.
This is the reality of pet food manufacturing today. Made and supported by old systems of agriculture, sourcing and production that can be quite dirty.
there's a better, more modern way.
We are reimagining the way pet foods are sourced and made, employing technologies and methods from other industries to clean up ours.
Using a process similar to craft brewing, we start with live cells from an animal (no slaughter required) and feed them a nutrient-rich broth of vitamins and minerals that the same animal would eat on farm and field, without the pharmaceuticals.
The result: clean animal proteins that provide a superior foundation for pet food diets.
Our proteins are then mixed and cooked with other natural ingredients that have been approved by experts in the veterinary nutrition community, creating honest foods that dogs and cats will love, and thrive on.
we are an
Conserving land, water,
and energy through more
efficient protein production
A safer product for pets
and pet parents
Recipes crafted by renowned